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Fri, Apr 19 2024

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Google wants local small businesses to create virtual tours

  • Written by  Marcia Pledger, The Plain Dealer

(THE PLAIN DEALER, CLEVELAND.COM) Google is expanding its Street View mapping technology to get users deep inside local businesses and it is asking photographers to help.

The trusted photographers program, announced in January, so far has spread to more than 40 cities nationwide, including Cleveland. So far, two local photographers have signed on. About 40 local spas, car dealers, hotels, restaurants and manufacturers are part of the Google Business Photos program.

Businesses and photographers who are interested in participating in the program can go tohttp://www.google.com/places/ for more information.

Participating companies pay local photographers to turn still photos into images that allow visitors to move throughout the business -- similar to what's become common on major hotel sites. Pay for photographers varies by city, but the average for this area is between $300 to $500.

Katie Mamick, administration manager at the Closet Factory in Parma, said she inquired about the service after seeing a Denver franchise promoted online with a virtual tour. The photo shoot took a couple of hours and included still photos and the opportunity to embed the Google virtual tour on the company's corporate website (www.closetfactory.com/)

"Even if someone doesn't find us on Google they can see a virtual tour on our website," she said. "Instead of just showing pictures, it gives customers a better feel of our showroom and factory."

Gery Petrof, one of two newly certified trusted photographers in the area, said he wanted to be part of the program because it's an opportunity for small businesses to share another part of their story visually. Potential customers often turn to online written reviews or static websites for information, but virtual tours offer another perspective, he said. "The idea of a virtual tour is to invite customers to actually see what your business offers for themselves," Petrof said.

Dustin Lopez, 27, said as an avid user of multiple Google products who grew up working in small businesses, he wanted to become a certified Google photographer primarily for one reason: small businesses can get product shots and architectural shots that can be accessed on mobile devices at an affordable price.

"I pitch it to small businesses that it's an opportunity to connect with my generation," he said.

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